This October, Payless will inspire shoppers to wear their heart near their sleeve tiffany jewelry by sporting Payless’ specialty breast cancer awareness item — a slip-knot bracelet with a metal charm featuring the breast cancer awareness ribbon centered in a heart. The nation’s largest specialty footwear retailer is, once again, selling a limited-edition, must-have breast cancer awareness item for just $2 in all its stores and Payless.com(R) — enabling everyone to support the cause.
“As in years past, Payless is really making $2 count this October,” said Matt Rubel, chief executive officer and president for Payless. “We are on a mission to democratize fashion and design in the footwear and accessory category and our breast cancer awareness item is no exception. Our slip-knot bracelet is a must-have item of the season, and with its low price point and availability chain-wide, it is an affordable, easy and stylish way for women across America to show their support and contribute to this important cause.”
This is Payless’ fourth annual Taking Steps to Fight Breast Cancer program to benefit breast rings cancer research and outreach programs. Over the past three years, Payless and its customers have raised more than $1.5 million for the Susan G Komen for the Cure, the leader of the breast cancer movement. Payless said it will again donate 100 percent of the net profits from the bracelet sales to Komen for the Cure to support breast cancer research and community outreach programs.
To buy the $2 Payless slip-knot bracelet, consumers can visit http://www.payless.com or go to Payless stores beginning Sept. 27. This is a limited-edition item and available only while supplies last.
According to the American Cancer Society Facts & Figures for 2007, breast cancer is the most bracelets common cancer diagnosed among American women of all ages and is second only to lung cancer in cancer deaths. In 2007, an estimated 178,480 new cases of invasive breast cancer are expected to occur among women in the United States and more than 40,000 will die from the disease. An estimated 2,030 men will be diagnosed and 450 are expected to die of breast cancer in 2007. For more information on breast health or breast cancer, contact the Komen Foundation at 1-800.I’M AWARE(R) (1.800.462.9273) or visit http://www.komen.org.
About Susan G. Komen for the Cure Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-800 I’M AWARE.
About Payless
Payless ShoeSource, Inc., the largest specialty family footwear retailer in the Western Hemisphere, is cufflinks dedicated to democratizing fashion and design in footwear and accessories to inspire fun fashion possibilities for the family. As of the end of the second quarter 2007, Payless operated about 4,500 stores. In addition, customers can buy shoes over the Internet through Payless.com(R) at http://www.payless.com.
Payless is a business unit of Collective Brands, Inc. (NYSE: PSS), the consumer-centric global footwear, accessories and lifestyle brand company, reaching customers through multiple price points and selling channels. Collective Brands, Inc. is the holding company of Payless ShoeSource, Stride Rite and Collective Licensing International. Information about, and links for shopping on, each of the Collective Brands units can be found at http://www.collectivebrands.com.